Beyonce signed a multi-year contract with Pepsi worth $50 million. Needless to say, corporations were ready to pounce when she turned pro two years later. In 2013, she signed a deal worth $26 million with Coca-Cola for its Diet Coke. document.getElementById( "ak_js_3" ).setAttribute( "value", ( new Date() ).getTime() ); Opendorse provides technology to the athlete endorsement industry. Check your inbox and click the link. The $5 million partnership broke the record for a celebrity endorsement deal at the time. But, Michelle Wie has made millions off of endorsements. Heres the list of nine top Coca-Cola-sponsored athlete endorsers in terms of social media following: Purdy has been with theCoca-ColaCompanysince2013,having represented the company ahead of the2014 and 2018Olympicand Paralympic Games. But do you know how much Athletes earn for just one tweet. Endorsement Fees For Top Indian Cricketers. Spieth has held hissponsorshipdealwithCoca-Colasince 2016. Explore our Purpose & Vision, History and more. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); Get the full breakdown on 36,000 branded Instagram posts published on behalf of more than 3,200 sponsors in sports. The company reportedly paid her $12 million, plus sales incentives. 2021 at 7:30 AM 6 minute read . In 2005, she renewed the deal. The world's most beloved "momager" teamed up with Poise to advertise their bladder leakage pads. George Foreman made a name for himself as a hard-hitting heavyweight boxer. Chris Paul not only starredin State Farm commercials, he also starred as a fictional twin brother named Cliff Paul who worked as a State Farm agent. Click through to find out which celebrity endorsement deals were worth the most. She was paid $2.5 million to speak for the company in 2005, according to a report from Adweek. NBA slam dunk champion Blake Griffin won his 2011 dunking crown byjumping over a Kia OptimaKia being an NBA sponsor at the time. Read: Lessons To Live By From These 13 Rags-to-Riches Athletes. Coca-Cola was only served as a fountain drink until 1899 when Candler sold the U.S. bottling rights to Benjamin F. Thomas and Joseph B. Whitehead for $1. Neymar, soccer - Brazilian National Team. Although Jessica Simpson didnt earn quite as much money as Diddy and Alicia Keys did from their deals with Proactiv, the singer did pull in a pretty penny from her relationship with the acne medicine company. Late Bloomers:Samuel L. Jackson and 34 Other Celebrities Who Got Rich and Famous Later in Life. Coca-Cola Script Recycled Bottles Unisex Tee . In Coca-Cola's new ad campaign breaking on TV Monday, actresses Penelope Cruz and Courteney Cox Arquette and singer Mya are featured in their everyday lives acting like "real" people. With Cosbys legal troubles, the brand may regret the longtime association as recent stories have suggested thatCosbys first meal in prison will feature the brands pudding. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear). It has to create a lasting brand impression. In 2017, Forbes again named Modern Family star Sofia Vergara the highest-paid actress on television mostly thanks to her lucrative array of endorsement deals. Chevrolet ft. Ian Somerhalder, Alec Baldwin, Nikki Reed, Norman Reedus, and Olivia Wilde. Heres a list of top Indian Cricketers & the price they charge for brand endorsements. Her commercial success can be attributed to her wholesomeness and general likability. According to reports, the brand continues to grow rapidly and has been seen in more and more health food stores and rest stops. Coca-Cola lost $4 billion in market value . The New York Times reported the soda giant was thinking big far beyond TV or print ads and was aiming to get into the Beyonce business.. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '945ce560-236b-41b2-99d9-638c248e3394', {"useNewLoader":"true","region":"na1"}); Beyonce, arguably one of the most followed and admired celebrities of our time has recently become a "meaningful" shareholder in the sports drink company, according to its founder and creative director Jody Levy. Andy Garcia. In 2006, clothing company St. John was in the middle of an identity crisis, according to the New York Times. and more. After their investment, billionaire investor Ron Burckle invested in the company as well. There are a few guidelines and hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '04e8d8da-9cad-4c3d-9199-516b49b6302a', {"useNewLoader":"true","region":"na1"}); In 2014, Kobe Bryant,basketball phenom and beloved Los Angeles sports staple, invested millions in a sports drink called BODYARMOR. Spanning sports across the country, and even the globe,Coca-Colahas been able to leverage this crop of superstar power to continue its dominance in brand recognition and growth. This lightweight appliancecould be found in bachelor pads and dorm rooms all over America at the height of its popularity in the late 1990s and early 2000s. The most lucrative celebrity endorsements pay the worlds biggest stars more money than they make from their movies, concerts, shows or on-field performances and could become an even more important source of income in the time of social distancing. When it comes to endorsement, it is not only confined to the actors or actresses. According to Billboard, soda giant 7UP poured $30 million into a 2014 campaign to associate DJ Tiesto with the companys trademark beverage. The partnership lasted for five years as Drake became one of the biggest names in hip-hop,andfound his lyrics printed on Sprite cans in 2015. There's a funny sub-genre of celebrity endorsements where the celebrity endorser provides a little self-deprecating humor. Celebrities like Selena Gomez and Taylor Swift have collaborated with the business to . Coke vs. Pepsi. Main menu. She has signed deals with CoverGirl, Apple, Keds and the most extraordinary one is with Coca-Cola. Success! A powerful short film featuring The Huni Kuin Tribe of Brazil, created by Sage Foundation, sent a warning to the western world during . Some celebrities may choose to invest actual dollars into a brand and get behind it. With hisownCokebottlein tow, Logano has publicly expressed appreciation for the fruitful partnership. TV: On Thanksgiving Day 1950 American . They teamed up with Patrick in 2006, and the relationship lasted for nearly a decade. As one of the most beloved NBA players in history, ONealendorsed everything from Buick to Taco Bell to Radio Shack. Billboardcalled the ads "the cutest Diet Coke commercial you're ever going to see," and the campaigncoincided with Swift transforming from country music darling to full-fledged pop princess. Walter McBride/Corbis via Getty Images. Timberlake had already released a song of the same title, but the fast-food giant created a jingle of its own that only partially borrowed from Timberlake. Although rapper 50 Cent was an investor and part-owner, his main function as a player behind Glaceau the brand that founded Vitaminwater was to use his fame to endorse the product. In this article, we have discussed the highest-paid celebrities brand ambassadors as of 2022. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '2e935737-2d85-4e1c-b9f4-91c8d877c570', {"useNewLoader":"true","region":"na1"}); Aquahydrate wasn't doing too well when Mark Wahlberg was offered some while training for his movieThe Fighter. The answer is no, he created some "market noise.". 5 fragrance. The 2015 Fedex Cup winner has beenfeaturedacross television advertising, digital media, point-of-sale, out-of-home, experiential marketing, and packaging. Cristiano Ronaldo is very particular about the brand he promotes and endorses. And according to the star, it's not just a business move. Pepsi is big on promotional content on social media. Principles for Sustainable Agriculture (PSA), What the Fanta Mystery Flavors and Campaign, Coca-Cola Christmas Caravan Twenty Fifth Anniversary, Coca-Cola Zero Sugar Invites Fans to #TakeATaste, Simply Mixology Raises the Bar of At-Home Mocktail & Cocktail Experiences, Sprite, Fresca, Seagrams, & Mark Ronson Madlib Music Connection. However, celebrity brand endorsements are very much relevant in China, and practiced throughout many industries. King Khan is perhaps the most visible actor on television! Also be sure to check out these blogs our team wrote on how to best work with celebrities! Most recently Coca Cola stock price is increased by about 24% in the past 3 years. Public Relations, Coca Cola Net Worth is $265 Billion in 2023. Related: Which Athletes Earn the Most Per Hour? She reportedly signed an 11-year, $5 million-a-year contract to pitch for Diors signature fragrance, Jadore perfume. Take a look at our blog that helps outline a plan for your brand to feel confidant in your partnership: 110 Lomita Street El Segundo, CA 90245 - Warehousing + Deliveries, 305 Ave G, Redondo Beach, CA 90277 - Headquarters, Copyright 2016 Hollywood Branded Inc. | All Rights Reserved |. Market noise is defined as being a . studio, network or celebrity. Shah Rukh Khan has the maximum number of endorsements with endorsement deals with 39 brands. During his highly anticipated 2017 fight against UFC star Conor McGregor, Floyd Mayweather earned $25 million just by selling ad space on the clothing and accessories he wore during and before the fight. Revenue . The relationship lasted for more than 30 years,and is one of the longest-running celebrity endorsements in history. versa. Another celebrity on the list is the queen . And for dazzling celebs, just plain old tap water won't do the trick. Like fellowNASCARcolleague Joey Logano, Denny Hamlin is not shy about reppingCoca-Cola. Full-Year Free Cash Flow (Non-GAAP) Was $11.3 Billion, Up 30%. When the celebrity has a little bit investedin the game, you tend to see more of that celebrity with the brand versus a line by line list of check marks next to contracted deal points the celebrity is obligated to participate in to receive compensation. The . Taylor Swift is the brand ambassador of some of the biggest brands in America which listed her with the A-listed endorsement deals. How Coca-Cola is helping Great Britain's hospitality industry like never before; Open To Better: Our campaign for hope and optimism in 2021; Campaigns in the time of COVID: Looking back at an unprecedented year; Open That Coca-Cola: How our new ad campaign captures that 'Oooh!' feeling CNN's Clare Sebastian reports. Coca-Cola Packaging Evolution. The German shoe company agreed to pay the runner $10 million a year. Each star has an important stake in the company - which shows consumers that they truly believe in the product they hawking. She is known for signing an 11-year contract worth $55 million with Dior for its signature fragrance- J'adore perfume. Following the success of 'Share A Coke' campaign which rejuvenated relationships, Coca-Cola India has taken the personalised campaign further with #SayItWithCoke. Jennifer Aniston rose to fame as a cast member of "Friends" more than 20 years ago, but she's still one of the highest-grossing actresses in the country. Big brands such as Nike, Puma, Coca Cola, Pepsi, McDonald's, Vitamin Water, and etc. Here are some of the most bizarre celebrity endorsements: Kris Jenner & Poise. In 2005, golf phenom Michelle Wie turned 15 and she also turned pro. The association between the basketball player and the insurance companybeganin 2012,andhas spawned several other concepts. In 2010, CNBC referred to boxing-legend-turned-grilling-guru George Foremans endorsement deal as the second-best in history, after Michael Jordans contract with Nike. But did you know she's been an investor in the brand since 2007? This was around $94.5 million. . You've successfully subscribed to StartupTalky. The campaign was widely lampooned for its silliness, but Pitt got the last laugh and a $7 million payday. as well as image rights, data visualizations, forward planning tools, Hollywood superstar and tech venture capitalist wizard Ashton Kutcher was already a veteran spokesman in 2009, thanks to a lucrative endorsement deal with Nikon. More From Your Money: Choose a high-interest saving, checking, CD, or investing account from our list of top banks to start saving today. And consumers who are fans see those celebs holding beverages that drive them to give them a try - all on celebrity endorsement alone. As we wrap up 2021, GOBankingRates is taking a look back at some of the top moments in the year's sports endorsement deals. She even wants her dad to sign up for one. Coca-Cola is a very famous multinational beverage company of America. Actors John Hodgman and Justin Longstarred in the famous Apple commercials that positioned the Mac as young and hip versus the stodgy PC. Other than Adidas, David Beckham has endorsed several significant brands such as Burger King, Sainsbury's, and Samsung. Then, he signed an even bigger contract to serve as the spokesman for Lenovo, according to a Page Six report at the time. Most notable endorsement: Diet Coke - $26 million. From Michael Jackson to Ray Charles, the worlds biggest musical acts have long been rewarded for their success with a Pepsi ad. At 13, she not only won the U.S. Womens Amateur Public Links, but she also became the youngest player in history to make the cut for an LPGA Tour. Holly Hunt. ATLANTA-- (BUSINESS WIRE)-- Building on the award-winning "Coke Side of Life" campaign, The Coca-Cola Company today invites the billions of people around the world who love to pause and refresh themselves with a Coke to "Open Happiness" and continue to enjoy one of life's simple pleasures. Commercials released by Nespresso feature some of the most famous faces in movie and television history but one gets paid more than all of them. She has also taken thesponsorship a step further by hosting theCoca-ColaSoccer Campfollowing the USWNTsOlympicGold victory in 2012. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Timberlake isnt the only star connected to Im Lovin It, as the song was also produced by the Neptunes, and features a verse from rapper Pusha T. Back in the early days of cell phones, each big brand fought for its customer base with a series of clever commercials. With the popularity of Taylor Swift, she acts as the best ambassador for several brands. In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma . Kris is known for always saving the day or "controlling the situation," so maybe this one isn't that surprising after all. Coca-Cola has shot a host of celebrities in a portrait series for the brand's Open That Coca-Cola campaign. "Modern Family" star Sofia Vergara has been a popular celebrity spokesperson for years, and Head & Shoulders sounds the perfect fit for hershe claims to have used the product for the past two decades. Shes earned $157.5 million since 2011. The highest-paid celebrities make millions just through brand endorsements. After investing a reported $1.5 million dollars in the company in 2010, Madonnawent so far as to say that she drank Vita Cocoevery single dayon her tour. The weekend golfers and tennis players among us know that hitting a ball is no easy feat. The Los Angeles Laker has had an illustrious history with thesoft drinkbrand. But in 2001, it was Britney Spears who was sitting pretty as queen of the pop hill and she landed a Pepsi advertisement of her own to prove it. Most famous brand ambassadors highly paid for endorsement deals are: List of Brands Endorsed by Cristiano Ronaldo. Although Jessica Simpson didnt earn quite as much money as Diddy and Alicia Keys did from their deals with Proactiv, the singer did pull in a pretty penny from her relationship with the acne medicine company. That's mainly because of her successful endorsement career. Celebrity Partnership, From infomercials and soft drink ads to sneaker lines and fragrances, this generations stars know theyve made it once the corporations come calling. Spieth has highlighted the brand onhissocial mediaas well. In 2003, the actress was paid $12 million to serve as a spokesperson for the famous fragrance. Some retirees are striking gold with their retirement accounts by investing in precious metals, and there are proponents like Jonathan Rose, CEO of Genesis Gold Group, who believe it can be a safe Perhaps the fact that so many country music songs are ballads about breakups is related to the fact that a lot of country music stars have run into their own Nashville, Tennessee, is known as Music City, and it's the country music capital of the United States. Not only did the singer promote the beverageas a healthy drink choice, but also an empowering business move for females - something her fans canabsolutelyget behind. The World Cup winner activatedCoca-Colaon hersocial mediaduring the USWNTs championship runlast year, and in thecelebrationsto follow. It's just natural for me to want to be a part of something that makes me feel good.". Brand: Coca-ColaEndorsement Deal: $26 million. 02:40. Timberlake had already released a song of the same title, but the fast-food giant created a jingle of its own that only partially borrowed from Timberlake. Companies spend millions on celebrity endorsements. Top athletes in the world make money through Endorsement deals, appearance fees. Find out which celebrity endorsement deals were worth the most. Coca-Cola UGA 2022 Full Wrap Back To Back Championship Bottle. By the time Coca-Cola bought the company in 2007, 50 Cent was swimming in as much as nine figures. This list of 30 famous celebrity endorsements features actors, athletes, and entertainers who have parlayed their fame into even greater paychecks by aligning themselves with everything from shampoo to life insurance. Stacker believes in making the worlds data more accessible through ", Yep, Jenn has been a loyal investor in the Glaceau-owned bottled water company for quite some time and, Appealing to botholder and neweraudiences with her penchant for lovable rom-coms and her timeless role in, Aquahydrate wasn't doing too well when Mark Wahlberg was offered some while training for his movie, I think it's a great thing to be responsible, in a way, for exciting young kids.". The contract, which features radio spots and TV ads, earned the superstar $26 million. Your email address will not be published. That year, however, the Pretty Woman star renegotiated for 2.5 times that amount, according to reports at the time. With a net worth of $12 million, shes not one of the richest female athletes in the world yet. Coca-Colacontinues to put their money where their mouth is as they have ferventlybacked the USWNTand thrown their support behind the women in the red, white, and blue. In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma. Brands Endorsed- Samsung Mobiles, Tata Sky, Coca Cola, Titan Watches, Snapdeal etc. Find out how much they earn in mounting fees and prize money. Thishasmade her hundreds of millions of dollars in profit. 2023 GOBankingRates. Jennifer Aniston signed a deal worth $5 million for this endorsement. In 2015, it was reported that Real Housewives of Beverly Hills star Lisa Rinna was paid a full $2 million for a single ad for Depend adult diapers. Published Mar 1, 2021. With Beyonce's investment in WATERMELON WATR, a sports drink company, she joined a growing trend of celebrities investing time, energy and (gasp) sometimes their own money in non-alcoholic beverages. 1 3. Oprah Winfrey has openly struggled with her weight for years,so her longtime pairing with Weight Watchers feels uniquely authentic. And these partnerships have been a game changer for both the brand and the celebrity in terms of sales, as manyof these partnerships have taken off. report at the time. In 2007, giants like Peyton Manning and Tiger Woods saw to it that $25 million was not a huge deal in the world of sports endorsements but it was certainly a big deal for NASCAR. Stacker distribution partners receive a license to all Stacker stories, Hollywood Branded looks at the latest trend of celebrity beverage endorsements what big names are behind the brands. The World Cup andOlympicchampion is extremely familiarCoca-Cola. But the most intriguing thing is, a large fraction of their income comes from the brands they endorse.